30 Likes 7 Dislikes
Kevin Systrom really is serious about us all spreading love and good vibes on Instagram!
You can now like other users' comments on posts by tapping the tiny red heart next to the comment.
And this could be a major change especially for larger brands - comment disabling is now available, meaning you can choose whether or not your post receives comments. This could be especially helpful as a study here at Iconosquare has shown that at least 40% of the comments posted on large brands' posts are thought to be automatically posted by Instagram bots.
We'd love to know your thoughts on this topic in the comments section! Any questions? Don't hesitate to ask us :)